NCKH - Kinh tế

Bigger isn’t better if you’re a bank

Tóm tắt nội dung: The worry now is that some banks have become too big to bail. Even rescuing Royal Bank of Scotland...

Business: From buy, buy to bye-bye; Consumer psychology

Tóm tắt nội dung: "WANT IT!" screamed the words plastered on the walls, counters and shopping bags in the flagship emporium of Saks,...

Business: Meeting planners find parks fit bill: State-owned lodges offer affordability

Tóm tắt nội dung: The tightening economy has prompted meeting planners to look to the state's Department of Natural Resources' park system for deals on...

Businesses share skills to see them through recession

Tóm tắt nội dung: Helen Phillips, Tremorfa's group sales and marketing director, said: "Given the current economic climate, helping companies and organisations cut costs...

Coca-Cola Marketing Exec Penny McIntyre to Keynote TAG Awards Breakfast

Tóm tắt nội dung: Brand Management Expert to Detail Practical Applications of 'New Media' In Capturing Market and Mindshare in Today's Evolving Economy TAG Marketing...

Event makes sure money matters

Tóm tắt nội dung: There will also be a financial adviser to offer advice on claiming compensation from mortgage, credit card and car finance companies....

Expert tells how to market inventions

Tóm tắt nội dung: Inventors, facing increased scrutiny from angel investors because of the slowed economy, must be specific in describing their product's purpose...

Future markets

Tóm tắt nội dung:In the future, marketers will target niches. In niches there are riches. By serving a niche well, we can earn a...