Tóm tắt nội dung: Marketing is more than comunications, and tradition marketing principles and techniques can help improve an agency’s performance. By offering quality program and service, agencies increase citizen interest, revenues, and satisfaction.
Tác giả: Philip Kotler, Nancy R. Lee
Xuất bản: The public manager
Số phát hành: Spring 2007
Mô tả vật lý: 6tr.
Dạng tài liệu: Báo
Nguồn gốc: Proquest
Ngôn ngữ: Eng
Tài liệu: Xem toàn văn
Tóm tắt nội dung: Marketing is more than comunications, and tradition marketing principles and techniques can help improve an agency’s performance. By offering quality program and service, agencies increase citizen interest, revenues, and satisfaction. By improving and reporting on agency performance, they angender citizen surport. By developing infrastructures mindful of citizen inclinations and behavior, they increase public health and safety. By communicating effectively, they motivate voluntary comliance. By providing easy access to services, they increase utilization and even decrease operating costs.
